As a sign fabricator one of my biggest pet peeves is meeting restaurant/food establishment owners who have great food, but not so great graphics. However, this applies to anyone selling a product. Having a great product does not always translate to success. In our now fast moving society people expect an experience just as much as great quality food. It is a bit disconcerting when we receive calls from establishments concern because their customer based has been lowering, the first thing we usually find is that their signs are outdate, their food images are cellphone pics and their advertisements are simply marker writing on a car-board. Don’t get me wrong I am not trying to bash anyone or make anyone feel bad for using their resources to get their message across. However, if you want a successful business you going to have to invest in it. Even after opening, signs often need maintenance or repair. Too often we find neglected signage and the more it stays that way the more expensive it becomes to repair. My advice to any business selling a product is this, do it right the first time. You will save and make more money in the long run. You want a healthy business and healthy growth? Then you have to feed your child. Yes it is just like growing up, in order to keep your business growing, you will have to adapt, make changes and yes that includes your graphics and signage. Do not sleep on what could potentially make the difference between just a business and becoming a franchise.